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How to Use Video for Marketing and Outreach

 In Blog

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The following blog post was contributed by Lisa Mastramico of PADNET.tv. Lisa will be leading a training on Telling Your Story Through Video on Tuesday, June 21st, from 1 PM – 4 PM.

Video has become accessible to nearly everyone and is a great tool for getting your organization’s message and story out to the world. As an audio-visual medium, video allows us to connect to each other in ways that other forms of communication may not.

A quick video filmed on a cell phone and posted during the set up for a big event can help build the buzz and get more get people to attend. A more polished, character-based piece posted on your website can relay success stories and engage viewers in a more emotional way with just the click of a mouse and a few minutes of their time.

What’s the best way to incorporate video into your outreach and marketing strategies? Here are a few things to consider:

Who is the audience?

This is an important place to start because it will drive much of the decision making about story telling techniques, format, “characters” and approach. It’s easy to say “everyone” is the audience because we all want to spread our message far and wide, but that’s not always the case.

What is the best format?

In terms of length, shorter is almost always better. A big benefit of video is that you can show as well as tell. This means a lot of information can be conveyed in just a few short minutes.

What tools do you need?

Is this a content driven piece or does it need to have better visuals and higher technical quality to get your point across? High production value is not always required. Recently, Candace Payne (aka “Chewbacca Mom”) created a simple Facebook Live post and it’s been seen over 100 million times- http://bit.ly/1sv8HEF. She was in her car with a phone. That’s it!

Overall, video can be incredibly effective for communicating your story or message. There are many ways to make it happen and most of us already have what we need to get started!

We’ll explore using video more in-depth in the seminar!

This blog post was contributed by Lisa Mastramico of PADNET.tv. Lisa will be leading a training on Telling Your Story Through Video on Tuesday, June 21st, from 1 PM – 4 PM.

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